Proceeds from the auction of non-winning date fruits at the recently concluded Liwa Ajman Date Festival were donated to the Humaid bin Rashid Al Nuaimi Foundation to support its charitable and humanitarian projects.

AED19,650 was handed over to the foundation by Saud Al Jasmi, President of Liwa Ajman Date Festival Committee, and Naji Mohammed Najati, Events Executive of the Ajman Tourism Development Department, ATDD, main organiser of the annual date festival.

According to Al Jasmi, the initiative is part of ATDD’s strategy to enhance partnerships among charitable organisations. "We also aim to support the community as part of our corporate social responsibility, CSR, plan. We hope that the donation will help underprivileged families in Ajman as well as the guardians and orphans sponsored by the foundation."

More than 1,200 kilograms of dates entered into the competition by local farmers but did not qualify to win prizes, and were auctioned to the public during the three day festival. Bidders bought several varieties of the dates like Al Khallas, Al Kunaizi, Al Barhi, Al Sheshe and Lulu.

Al Jasmi added that the daily auction received a lot of support from visitors and residents who came to the festival, saying, "We are planning to have a bigger auction next year."

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