Oral-B and Crest, in collaboration with Ajman University of Science and Technology, have launched a year-long initiative offering residents in the UAE a chance to receive dental check-ups for free!

The ‘Pass on a Healthy Smile’ initiative was officially launched on Thursday, September 15th at the campaign’s flagship dental check-up station in Deira City Center by Dr. Salem Abu-Fanas, Dean of the College of Dentistry, Ajman University of Science and Technology, and Mohommed Ali Faruqi, Brand Manager, Oral Care, Arabian Peninsula.

‘Pass on a Healthy Smile’ aims to deliver upto 1 million free check-ups through check-up stations hosted across shopping malls, schools, department stores, dental clinics and charity organizations throughout the GCC. Several teams of experienced dentists will serve the public by providing a thorough and personalised consultation, identifying problem areas and dispensing key dental health advice. The initiative is the largest undertaking by the Oral-B and Crest brands and underscores their commitment to elevating dental hygiene and health across the region.

According to recent research survey conducted by Oral-B and Crest, almost 40% of respondents from the UAE had not visited the dentist in over two years, 19% of which stated that their last dental check-up was conducted almost four years ago**. In order to maintain good oral health, dentists recommend a dental check-up once every six months for both children and adults.

Commenting on the findings, Mohammed Ali Faruqi, Brand Manager, Oral Care, Arabian Peninsula said, “The findings underline the need to continue a consolidated effort to educate consumers about oral-care and its impact on overall well being. With this campaign we are trying to cultivate a change in behavior, at first at the individual level and then expanding that to include the whole family, i.e. getting people involved in actively encouraging their family and friends to the check-up points, thereby creating a movement of sorts.”

“The campaign builds on our 4 year history of community outreach initiatives across the UAE. For the first time the free check-ups will be activated across the entire GCC, over a course of twelve months, making this our biggest initiative to date” added Faruqui.

Inaugurating the initiative, Dean Salem Abu-Fanas, College of Dentistry, Ajman University of Science and Technology said, "We are proud to be supporters of such a noble initiative, one that places people’s wellbeing at its core. This year marks our first partnership with Oral-B and Crest, and the first time that the faculty of dentistry has undertaken such a large endeavor. Our graduates, who are one of the best trained dentists in the region, have wholeheartedly volunteered to be a part of this human endeavor, and I have no doubt that with their capability, professionalism and dedication our common goal of elevating oral-health in the region will be turned into reality.”

The campaign goes live in September across hypermarkets, malls, schools, dental clinics and charity organizations in the UAE. The public is urged to embrace the campaign and discover simple ways of acquiring a healthy smile. Further the campaign aims to ‘pass on a healthy smile’ by eliciting support from the public to encourage their friends and family to get a free dental check-up.

For more information on the campaign schedule and to find a check-up station closest to you, kindly log on to the campaign website, www.crestoralbarabia.com, Oral-B and Crest’s Facebook page, http://www.facebook.com/CrestandOralbArabia or call the UAE hotline: 050-7176837 to book your appointment.

**In a survey conducted on a sample of 749 UAE residents between the age-group of 15 – 45.
 

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